Market Research


To educate the service offerings and go-to-market strategy for a new business area within a multi-billion -dollar pharmaceutical service and equipment supplier.

Analysis Covered:

  • Worked with client to create an interview script and target list of key industry leaders
  • Established objective and subjective metrics for evaluating responses
  • Scheduled and conducted detailed interviews. Conducted follow-ups where required
  • Leveraged feedback and industry expertise to analyze results and draw conclusions
  • Provided results in report and presentation formats


A detailed written report and presentation of the data, analysis and conclusions


Client made adjustments to the marketing approach and messaging associated with the offerings.  The services are now integral/successful parts of the client’s global offerings.